Arete was the goddess or daimona of virtue, excellence, goodness and valour. She was depicted as a fair woman of high bearing, dressed in white. Her opposite number was the daimon Kakia, lady of vice. The best known story of Arete is when Arete and Kakia approached Herakles and offered him a life of valour or a life of luxury. Based on his numerous adventures it is clear that he chose the life of valour.